Animated GIFs
Great-West Financial Student Sweepstakes
To reach a younger audience we developed a digital Valentine’s Day campaign that extended far beyond the mailbox. This fun, and successful, campaign used animation and video tie-ins to engage the students to encourage participation to earn money for their class.
ADA Disability Insurance Email
Static charts can tell a great deal of information, but tend to be boring to view in an email. Adding movement and animation to an insurance price comparison generated more interest as well as suspense to see the value of ADA Disability Insurance.
Student Broadcast Email
The busy school year can be a difficult time to interact with dental students so we employed animation to stand out in their inboxes. The seasonal imagery, plus monetary incentive, lead to increased click-through rates and account verification.
Term Life Insurance Web Banner
When advertising online, we only have seconds to grab the attention of the viewer. Using animation can be a great tool to draw the eye as well as provide more information than what is available in a static image. In this instance, we could compare insurance savings to common items for a greater impact.
