Customer Experience
The Delaware Lottery
The Delaware Lottery was a long-standing client that transitioned under my care for both design and production. This account required the development of large-scale seasonal campaigns and maintaining a strong social media presence. Working closely with an Associate Creative Director, I contributed to the conceptualization of all campaign materials and was responsible for designing collateral and producing assets for both web and print.
Chemours Digital Campaign
As the United States works to fortify its semiconductor supply chain, one lesson from the recent global shortage stands out: a single weak link can jeopardize the entire system. When our client, Chemours, approached us to develop an awareness campaign for their semiconductor business, we went all in. The comprehensive campaign spanned a full suite of deliverables—including email blasts, web banners, print ads, and trade show graphics—each tailored to highlight Chemours’ critical role in the supply chain and reinforce their leadership in advanced materials for chip manufacturing.
Point-of-Sale
Creating point-of-sale materials to be featured within a dealership can be a tricky task. In order to ensure the dealers put up the signs, posters and floor mats, we went to great lengths to design compelling boxes begging to be opened, unique formats that take away any guesswork and interesting information or deals to bring even more customers into the dealership. Our materials do the work so the sales managers can focus on the customer.
Digital Campaign
Working in printed and digital formats is key to reach all audiences, but what if the target audience is a group of college students? Reaching a younger audience that is exceedingly accustomed to digital communications allowed us to develop a digital Valentine's Day campaign that extended far beyond the mailbox. This fun, and successful, campaign used animation and video tie-ins to engage the students to encourage participation to earn money for their class.
FCA Uconnect Customer Emails
The communication doesn't stop once a vehicle leaves the dealership lot. In fact, in the case of a Uconnect-enabled vehicle, that is just the beginning. We were tasked to create a cadence of marketing and transactional emails that are triggered through the use, or lack of use, of the Uconnect system in a recently purchased vehicle. Once the look and feel was established we carried it through 40+ emails over the course of a year. The communications were so well received we were asked to execute another set of 20 emails and direct mail.
Bring Healthy On Website and Collateral
Great-West Financial asked us to create a name, logo and a website for a healthy living initiative for busy dental student members. The content was rolled out over a period of time with supporting emails, web banners and social posts driving students to the site.