Direct Mail Customer Journey

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When our client came to us to create a first-year membership cadence we had to do so without overwhelming the mailbox. What came out of that request was a system of postcards, formal welcome notes, emails and collateral pieces. Each individual piece tells a new bit of information about the membership perks available to each member, but as a collective it’s a highly personalized journey to keep interest and potentially up-sell even more insurance plans.

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