FCA Uconnect Customer Emails
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The communication doesn’t stop once a vehicle leaves the dealership lot. In fact, in the case of a Uconnect enabled vehicle, that is just the beginning. We were tasked to create a cadence of marketing and transactional emails that are triggered through the use, or lack of use, of the Uconnect system in a recently purchased vehicle. Once the look and feel was established we carried it through 40+ emails over the course of a year. The communications were so well received we were asked to execute another set of 20 emails and direct mail.
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