Great-West Financial Hawaii Annual Meeting

Each year the American Dental Association puts on an Annual Meeting to provide resources to practicing dentists. Great-West Financial is an active participant in the event and they center the design of their booth and collateral around the location of the event. For Hawaii we created a theme around the unique language of the Hawaiian islands. This playful, vibrant approach stood out in mailboxes and attracted attention at the event itself to bring awareness to the portfolio of products Great-West Financial has to offer.